How to establish your brand in your city

Are you moving to a new city or starting a new business? You may be wondering how to establish your brand in your city. Here are a few ways to do that through your brand photography and content creation.

Don’t miss the bonus marketing tips at the end of this blog!

Choose iconic backdrops.

Whether you are planning a professional brand photoshoot or creating mobile content for yourself, choose locations that are easily recognizable for your city to have in your background.

Image of Marcella Lenick Events and Design in downtown Nashville, TN.

Utilize signs.

This is the easiest and best way! Find some signs that say your city’s name and get some amazing lifestyle or editorial shots with it in the background.

Image of Kimberly Irene Woods for her brand Dreams and Prophecy in downtown Tampa.

Murals & hyper-local landmarks.

If you are a hyper-local brand like a realtor or brick-and-mortar, embrace your landmarks and murals that only locals know about & love. They may be murals of your small town or city, historical landmarks, or local businesses.

Image of Barb Herndon & Brad Herndon for The Cornerstone Agency in downtown Westminster, MD.

3 bonus marketing tips to establish your brand in your city.

Utilize location tags on social media marketing.

Tag your photos, graphics, or videos in the city you want to establish your brand in. Geographically tagging your content can help you connect with local clients and customers, or network with other businesses in that area.

Utilize hashtags for your city or region.

Consider geographically tagging the city, the county, the state, and even local business locations that your ideal clients and customers would frequent like a coffee shop, restaurant, stadium, or wedding and event venue.

If you are relocating, start using both tips above BEFORE you move.

It takes time to get established in a new location. Even if you are not physically there yet, start marketing in your new city and connecting NOW.

Want to take your brand visuals to the next level?

Hi, I’m Jenna Shriver, MD & Tampa brand strategist & photographer available for travel worldwide.

Work with me to establish your brand in YOUR city.