3 keys to building a simple, memorable brand

Your brand name is easy to remember & connects with the services, products, or experience you provide.

Confusion does not sell. If you choose a business and brand name that doesn’t make sense with what you’re offering, is difficult to pronounce, or isn’t understood by your ideal client/customer audience, you aren’t setting your brand up for success.

Your brand’s UNSEEN & TANGIBLE brand components are clear and direct and stated as simply as possible.

Our goal in serving our people through selling our services and products is to make their “yes” or “not the right fit for me” decision as easy as possible. We do this by clearly and simply stating our brand’s mission, vision, core values, who we serve, and how we serve them.

Your VISIBLE brand components are created with your client or customer in mind and are high quality.

Beautiful visuals of any kind does not always equal aligned visuals. Strategy must be considered in what will visually connect with your ideal clients & customers. People also judge a business’ visuals to determine their level of professionalism. Remember when deciding what professionals to work with and whether DIY’ing something in your brand visuals would be the right choice for you.

Get the breakdown of what UNSEEN, TANGIBLE, & VISIBLE brand components are in my free Simple Guide to Branding.

If you are getting inquiries from clients or customers who aren’t the right fit, or you’re not making the bookings or sales you need, it is worth considering if these things are in place for your brand.

Action Step:

Ask these questions: 

• Is your brand name easy to remember & connects with the services, products, or experience you provide?  If you are unsure, ask some of your ideal clients/customers for honest feedback.
• Are your brand’s UNSEEN & TANGIBLE brand components clear and direct, and stated as simply as possible? They should be stated strategically on your website and throughout your marketing.
• Are your VISIBLE brand components created with your client or customer in mind and are they high quality? If there is any area that you know you need to improve, put a plan into place to take it to the next level. Ideas: this could be your brand photos, the copywriting on your website and sales funnel, social media content creation, your website, etc. 

If you’re ready to take your brand photography & video to the next level through strategic and high-quality content, let’s work together! Learn more and inquire through my website at https://togetherstudios.com/brand-photography.